Starbucks on Monday announced a brand new get dressed code for its baristas, a part of CEO Brian Niccol’s efforts to overtake the espresso massive’s symbol.
The brand new uniform pointers are designed to make the corporate’s “iconic inexperienced apron” stand out extra, and “create a way of familiarity for our shoppers” in any respect Starbucks places throughout North The us, the corporate mentioned within the observation.
The brand new coverage would require baristas to put on:
- Any forged black quick and long-sleeved crewneck, collared or button-up shirts
- Any coloration of khaki, black or blue denim bottoms
- Starbucks mentioned baristas may just put on new company-branded t-shirts, with the espresso chain offering two shirts without cost to its staff
The brand new coverage will cross into impact Would possibly 12, the corporate added.
Starbucks mentioned the brand new regulations will permit it to “ship a extra constant coffeehouse enjoy that may even carry more effective and clearer steering to our companions.”
The get dressed code shakeup comes as the corporate works on its “Back to Starbucks” venture, aimed toward revitalizing its cafes. After taking on the CEO role in October, Niccol mentioned “there is a shared sense that we have got drifted from our core.”
Starbucks’ gross sales had been flat in 2024 when compared with the prior 12 months, as some shoppers shifted to competitors because of issues concerning the chain’s costs and lengthy wait instances for beverages, amongst different problems. Niccol’s plan to trap shoppers again come with making improvements to customer support and making sure that Starbucks cafes are “inviting places to linger,” amongst different targets and projects.
The brand new get dressed code will permit baristas to “center of attention on what issues maximum, crafting nice drinks and fostering connections with shoppers,” the corporate mentioned on Monday.
