Till not too long ago, virtually each version incorporated a pouting selfie of Ms. Sundberg, despite the fact that the headline used to be about Goldman Sachs interns. (“There’s a large number of guys,” she mentioned of her subscriber base.) Feed Me is preoccupied with a definite slice of millennial tradition in New York Town. The eating places they patronize, the media they eat, their picturesque holidays, their on-line buying groceries behavior, their obsession with Gen Z.
“She’s virtually like a Carrie Bradshaw of her era,” mentioned Ms. Min, whose corporate additionally publishes its flagship e-newsletter, The Ankler, on Substack. At the platform’s leaderboard of in style trade publications, Feed Me is now at No. 4, one spot underneath The Ankler.
Just like the divisive heroine of “Intercourse and the Town,” Ms. Sundberg writes within the first individual, most often to put herself in a scene (“I went to dinner at The Odeon remaining evening …”) or to emphasise her connections to at least one (“I texted a couple of pals who paintings on Wall Boulevard this morning …”).
She isn’t, on the other hand, a confessional intercourse columnist. However that used to be now not the purpose of Ms. Min’s comparability: “If ‘Intercourse and the Town’ used to be in regards to the seek for romantic success, Emily’s voyeurism is set cash — and that very same sense of it being in all probability not possible, irritating and, for some, one thing that comes simple,” Ms. Min mentioned.
On account of its gossipy core, Feed Me additionally infrequently reminds folks of Gawker — written by means of younger folks in New York, confident in its personal style and authority. Max Learn, a former editor of Gawker, mentioned that he would possibly now not perceive or occupy the “parallel New York Town” that Ms. Sundberg had constructed, however that he nonetheless cherished to examine it.
